The ‘foodie’ trend has definitely infiltrated the beauty world – and it’s not just in the ingestible cosmeceutical category. Beauty Packaging’s editor, Jamie Matusow, recently attended Cosmetic Executive Women’s Product Demo, and says: “…attendees had to first remind themselves that they weren’t at a farmer’s market or an upscale grocery store.”

At the event, Nails Inc. even featured a nail polish inspired by the trendiest superfood, kale. Other brands featured at the event included Jurlique, Surya Brasil, Soap & Water – all in the Eco Beauty category.

See the Photos from the Event

Take a look at the slideshow from the event, often called “the longest beauty counter in the world.” It was held on March 11th, in New York City. Attendees get to vote, and on May 15th, CEW will announce which brands will get to display its Seal of Excellence on its packaging as this year’s Beauty Award winners.